Content Writer & Media Producer

The human eyes for your
AI written
content

With a decade of experience building human-centric content I'm the freelancer you hire when you want to add some storytelling to your content. Whether it's a specific project or your complete content calendar, bring me onboard when you want to sound original.

Sameer Gardner - Content Writer and Media Producer

About

There are two types of content

The smooth, and liquidy type that provides information and goes down the throat. AI is great for that. Then there's stuff that forces people to chew and engage. I have a decade of experience building the second kind and I could do it for your organisation too.

What people say

"Sameer was brought in at this exact moment to help build the brand's identity through content, research and a tone of voice that felt human and credible."

Sneha Chhatre

Creative Director, Loop Health

"Sameer is boundlessly creative with a rich and diverse background in content, and that really shows. His content and professional output have a mark of a seasoned professional and his suggestions and inputs are always top quality"

Anirudh Venugopal

Owled Media

"Sameer's heart is in the right place."

Dr. Vishal Bhosle

Family Doctor

"Sameer, was instrumental in crystallising our learnings and observations across projects. His interest in how people consume different forms of media shines through in everything he does."

Aswathy Senan

Media Researcher and Translator

What I do

Content Strategy & Writing

SEO-driven content, brand positioning, and editorial direction

Video & Media Production

YouTube strategy, ad films, screenwriting, and influencer content

Interactive & Game Design

Narrative design, user-generated content systems, and app development

Education & Social Impact

Media literacy, advocacy campaigns, and social-emotional learning

Experience

8+ years of building stories that matter

Present

Marketing Content Consultant

Independent · Pune, India

  • Designing content for national and international clients including Atomberg India, Uncommon Leadership Academy (Singapore), and Warwick University (UK)
2024 -- 2025

Content Manager

GATE AI · Pune, India

  • Built the entire brand persona and company website from scratch
  • Supervised marketing and sales channels across ads, email, and social media
2023 -- 2024

Senior Content Writer

Loop Health · Bangalore, India

  • Diversified brand positioning through website and social media content
  • Initiated 18 marketing experiments, driving a 35% increase in lead generation
  • Directed YouTube strategy: 2 video series IPs, 420k+ views, 240k+ impressions
2020 -- 2023

Lead, Narrative Design

Fairside Stories · Bangalore, India

  • Founding team member building Social & Emotional Learning games for ages 9-14
  • Launched app on Play Store within 6 months; 1.4M+ downloads since inception
  • Designed the architecture for user-generated content, a system still in use today
2019 -- 2020

Senior Screenwriter

First Action Rainshine · Bangalore, India

  • Worked with Boss Entertainment & Banijay Asia as creative director and screenwriter
  • Developed content for brands and influencers including Danish Sait
2017 -- 2019

Media Literacy Associate

Programme for Social Action · Delhi, India

  • Provided media support to 70+ advocacy groups for environmental and labor issues
  • Curated and executed a traveling film festival across 7+ states, 45 days, 150+ films
2017

Copywriter

120 Media Collective · Mumbai, India

  • Created video and print ads for brands including Wai Wai and Raw Pressery

Services

What I bring to the table

Whether you need strategy, production, or everything in between, I offer a comprehensive set of skills backed by over a decade of experience.

Content Strategy

End-to-end content planning, editorial calendars, and brand voice development tailored to your audience and goals.

Video & Film Production

From concept to screen -- ad films, YouTube series, branded content, and documentary-style storytelling.

Brand Building

Complete brand persona development, market positioning, and multi-channel marketing campaigns.

Long Form Writing & Editing

Extensive qualitative research along with editing of long form reports, white-papers and academic writing (specific domains).

Website & Digital Content

Website copy, SEO content, social media management, and email marketing that converts.

IP Development

Building recurring content IPs, original series concepts, and non-fiction storytelling formats that endure.

Featured Work

Stories that moved the needle

Click on the box that most interests you

HealthcareStrategy / Video / IP Development

Loop Health: Building Category Through Content

Helped establish 'Health Assurance' as a category. Conceptualized and executed 4+ video series including recurring formats that became company IPs. Also wrote all product copy, web content, guides, case studies, and newsletters.

420k+ views4+ seriesMulti-format
EducationGame Design / Narrative / UX Copy

Fairside Stories: Building an EdTech IP

Foundational team member building Social and Emotional Learning games. Handled narrative design, character development, and all in-app copy. Game shipped on Play Store and saw millions of engagements with kids aged 9-14.

1.4M+ downloadsPublishedAdaptive narrative
HealthcareWeb Content / UX Writing

Loop Health: Website & Product Copy

Owned all written content across Loop's digital properties—website copy, product guides, case studies, HR tools, and checklists. Made healthcare insurance actually sound interesting.

Website5+ content typesProduct-led
Social ImpactEvent / Media Curation

Chalti Tasveerein: Traveling Film Festival

Conceptualized and executed a 45-day traveling film festival across 7+ Indian states. Curated 150+ documentaries for environmental and labor advocacy. Also created the community engagement manual for media literacy.

7+ states150+ films45 days
EntertainmentScreenplay / Direction

Kacche Din: Award Winning Short Film

Award-winning fictional drama with screenplay and direction credits. Built character arcs and narrative structure for a short film exploring class, ambition, and morality.

Short filmAward-winningFull credits
DocumentaryDocumentary / Impact

Like Everyone Else: Short Documentary

'Like Everyone Else' is one of four films made as part of a TVE project 'Films for Change: Taking Hepatitis Science to Communities through Film.' The project, in partnership with the World Hepatitis Alliance, is supported by Wellcome Trust.

World Hepatitis FoundationWellcome TrustDocumentary
EducationWeb Content Strategy

Uncommon Leadership Academy Website

Built the entire website content for ULA—from messaging architecture to page copy. Made leadership education sound like something you actually want to pursue.

Content strategyFull site copyBrand voice

Trusted by

Atomberg India logo
University of Warwick logo
Loop Health logo
Banijay Asia logo
Boss Entertainment logo
Raw Pressery logo
Ashoka University logo
Uncommon Leadership Academy logo
Edept logo

Case Studies

How the work actually worked

Brand Building

Most B2B brands explain. Very few make you feel anything.

Loop Health Brand Identity Through Content

At Loop Health, we tried the latter. No scripts. No jargon. Just the people who make care work. It did more for the brand than another 'integrated platform' ever could. Read the case study to find out how.

Product & UX

Claim to Fame: A UX Experience

Redefining Digital Solutions in Healthcare

There are some problems which only get solved through audacity. In this slightly off beat intervention I teamed up with a product team to pioneer a feature on the Loop Health app that redefined how an industry looks at digital solutions. Read the case study to find out how.

Pricing

Let's talk money (the fun way)

Retainer

Most projects happen this way

Custom/month

I work on a mutually agreeable retainer basis where the amount reflects your budget and project scope. What matters most to me is having real creative input and control over the work.

What's included:

  • Full creative involvement
  • Strategy & execution
  • Multi-format delivery
  • Regular collaboration
  • Scope flexibility

Special Projects

One-off or minimal budget work

Variable

When a project genuinely impresses me—the mission, the team, or the creative challenge—I've worked for minimal amounts.

This could be you if:

  • Building something meaningful
  • Early-stage team I believe in
  • A creative challenge that excites me
  • Working with people I respect
  • Short-term or project-based work

Pro Bono

Social welfare only

Free

I take on pro bono projects exclusively for social welfare, non-profit, and advocacy work. Full creative involvement, no budget.

Limited to:

  • Non-profit organizations
  • Social welfare initiatives
  • Advocacy & awareness campaigns
  • Educational institutions
  • Community-driven projects

Reach out with your mission. If it aligns, let's build something together.

The bottom line: Creative involvement is what I've prioritized. Your budget is negotiable. My standards are not.

Get in Touch

Let's build something together

Whether you need content strategy, video production, brand building, or a full-stack creative partner -- I'd love to hear about your project.